Mad Men to Math Men: The Evolution of AdTech
The booming growth of online advertising has led to an explosion of innovative new technologies. Who is poised to capitalize on this growth?
Panel Leader: David Beisel
Co-Founder & Partner, NextView Ventures
David Beisel is a co-founder and Partner at NextView Ventures. He has been focused on early stage Internet startups his entire career, both as an entrepreneur and venture capitalist.
As an investor in the digital media space, David was most recently a Vice President at Venrock and previously a Principal at Masthead Venture Partners. David has served on the boards of Gazelle (fka Second Rotation) and BlogHer, and was actively involved with Appnexus and Tremor Media. Prior to becoming a venture capitalist, David co-founded Sombasa Media, an e-mail marketing company best known for its flagship product BargainDog. Sombasa was successfully acquired by About.com where David served as Vice President of Marketing.
David's holds an MBA from the Stanford Graduate School of Business and an AB in Economics, magna cum laude and Phi Beta Kappa, from Duke University. He also founded and leads the Web Innovators Group, an organization which holds quarterly entrepreneur events drawing a thousand attendees.
Panelist: Bettina Hein
Founder & CEO, Pixability
Bettina Hein is Founder and CEO of Pixability, an advertising and video marketing platform for YouTube. A serial entrepreneur, Bettina has built successful technology companies in the United States and in Europe. Prior to Pixability, Bettina co-founded the Swiss-based speech software specialist SVOX AG, which was sold to Nuance Communications (NUAN) for $125 million.
In 2014 Bettina was named a Young Global Leader by the World Economic Forum. In 2012 she received the L'Oreal NEXT Generation Award, an entrepreneurial award that honors the top five women leading groundbreaking digital companies, and The Boston Business Journal’s “40 Under 40 Award.” Bettina is co-author of “Video Marketing For Dummies.”
Bettina holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen.
Panelist: Raj Aggarwal
Raj is the CEO and Co-Founder of Localytics. Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times.
Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with Bain & Company and Adventis.
At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked alongside Steve Jobs at Apple to develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology.
A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.
Panelist: Jennifer Lum
Co-founder & CSO, Adelphic Mobile
Jennifer loves working with smart teams to build great companies and products. She's a co-founder ofAdelphic, a leading mobile advertising platform. She's also a co-founder of Apricot Capital, an entrepreneur in residence at MIT, and a mentor at TechStars and 500 Startups. She's been fortunate to work with the talented teams at Apple iAd, Quattro Wireless and m-Qube. She's worked with the world's best brands and media companies to build industry-leading premium mobile ad platforms. Jennifer is from Toronto, the TDot!